Professional Imposter: Why Using Site Builders Like WordPress Could Be Hurting Your Business Profits

professional-imposter

 

Have A Website?

Let’s get the obvious out of the way. If you are planning to be, or are an entrepreneur with long-term success as your goal, you should definitely have a website. A personal page that embodies the message and overall motive of your business well. Without a website of some sort, it becomes virtually impossible for your company to completely and effectively brand itself to your potential clients and against competitors.

If you are an entrepreneur or planning to be one, with long-term success as your goal, you should definitely have a website. A personal page that embodies the message and overall motive of your business well. Without a website of some sort, it becomes virtually impossible for your company to completely and effectively brand itself to your potential clients and against competitors.

Your website also builds your company’s web presence. Web presence is your own space within the worldwide web. Although it is very small in the beginning, that space can be expanded allowing your business to reach more clients and connections. Expansion means more eyes and ears on your business. More eyes and ears equal an increase in business status and consumer trust. Simply, make more money!

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This dead horse’s name is Website = Profit for your business. Say, hello.

We’ve established that creating a website for your business is the smart thing to do. Let’s keep the genius flowing. That site becomes your company’s personal ID. Differentiating you from the millions of others and highlighting your unique features.

Websites 101: How This Works

There are different types of sites out there. The top two being, developed sites and site builders, like WordPress. So, which is best for you? Hands down, a custom developed website is the best option, regardless of your business type. If you don’t believe me, visit any of your favorite company’s website (other than yours) and see if there is some site builder’s name plastered on the bottom. Not going to happen. Here’s why.

Site builders hail as a great placeholder or temporary option for startups, businesses with small budgets and eager problems solvers during their search for a professional site.
Equipped with countless tools and plug-ins, anyone can build and monitor a site to get his or her business on its feet. For bloggers and creatives, alike, site builders are perfect for updating and showcasing your portfolio with style and professionalism. However, while site builders are both revolutionary, effective and cost efficient, they limit (or don’t allow) essential tools and software your website needs for business progress, as well as, to continuously increase business profits.

What’s the first thing you learn about someone new? Their name, usually. Having a name and face (brand) personally connects you to y2ejcsulrwc8-alex-knightour clients and gives them someone trust. Site builders don’t allow for you to properly create an authentic name for yourself in your webspace. With a developed site, you can own your business domain name and the sky’s the limit.

You have to put a face to a name. Choosing from a collection of templated “faces” strips your company’s unique identity and can ruin your branding. Having your website developed allows your business to look how you want it to. Moreso, how you need it to look. Spoiler Alert: Web Developing is science. An exceptional designer will ask you the questions necessary to create a site that will flawlessly present your business to the world while attracting the consumers you want. From alignment to page flow, your web developer will design your site with your specific business needs in mind.

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Now that you have a premium website, you need to tell the world! How you may ask? SEO Optimization, of course!
Meta and SEO Optimization have grown in importance since the rise of starting businesses. Today, poor optimization can destroy a business that doesn’t deter. Basically, Meta and SEO are words used to describe coding on your website that encourages new, beneficial traffic to your page, by using specific keywords and phrases. To be fair, the better site builders allow some limited mobility in this area. However, major pieces to the puzzle needed for success go missing. Without the ability to easily navigate among analyzing your Google ranking, adding pixels to expand your demographic parameters and updating your SEO content to optimize your company’s reach in funding, backing, and followers, to name a few, your business growth will be stunted.

See how content and SEO fuel your site’s success in Top 2 Elements Your SiteTop 2 Elements Your Site Needs To Convert.png Needs To Convert

Sounds complicated? No worries! All you have to do is hire a designer or company that specializes in Marketing Design, knows your specific business and how to best implement the correct strategies for your success. Then, sit back and decide what to do with all your extra profit!

Long story short, if you don’t have a custom developed website, your business could be doing better and if you have a website that’s not great, with a custom revamp and the right marketing, you could expand your business and profit almost overnight. Yes, Graphic/Web Design and Marketing are just that important. And yes, we can help!

Contact us today for some great ideas for easy ways to expand your business and boost your profits!

It’s Time!

-Bless

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