The Chargers surprised the world, especially their fans with the announcement that they were moving from their home in San Diego, California to Los Angeles. With this news came the reveal of the first of a few attempts at a logo revamp. After fans everywhere voiced their honest opinions of hate for the new logo ideas all over social media, The Chargers administration decided to revoke the entire campaign and keep their old logo. While still sore about the relocation, most fans are happy with the decision.
But, why? Why change an internationally recognized brand? Why risk the loyalty of your current fans? Why change at all? If it’s not broken, don’t fix it, right?
Wrong. The Chargers did something many mogul organizations did and every business that seeks long-term success should do: They simply, revamped.
Revamp means to improve, enhance or upgrade. It also sounds quirky and is really fun to say. Besides all that, revamping happens to be very crucial to attaining and maintaining long-term success.
Get Used To It
If you plan on running your business for the long haul, you should certainly become best friends with us and change.
Although it can be uncomfortable or even detrimental, it should only make us smarter, stronger and more successful. Change encourages you to be relevant and engaged, always have your finger on the pulse of your community and its needs.
One of those necessary consistencies is a brand revamp.
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Revamping your brand permits long-term success. The magic is remaining relevant, yet consistent with your brand, as you revamp. If you’re not careful, your brand can become completely confused and invisible within your market. We can all agree that there aren’t many “new” ideas anymore. However, every business is the object of an entrepreneur’s unique mission and value. Your brand is the best representation of your business’ identity.
Keep It Current
Research is your best friend when you’re preparing to revamp. It doesn’t matter how many revamps you’ve constructed, information, trends, and new innovations are the only way to ensure your rebrand is successful. The whole point of the revamp is to grow your business. The two are glued together by a consistent brand identity and a strong marketing plan. One without the other calls for more effort with less increase. So, you might as well go for the gusto, right?
However, as we experienced through the feedback from the Chargers recent revamp decision, every try isn’t a homerun. But, it is important and can prove to be very beneficial to the life of your business.
See more feedback from angry fans and a synopsis from USA Today