Let’s talk about your face. Your business’ face. Your logo. The single image and text that identify your brand.
Psychologists have found that long-term/subconscious memory, associated with the senses, are usually triggered by some visual abstract. This means, we tend to remember what we see. The trick is finding ways to encourage millions of people to remember and crave their products and services over everyone else’s. That’s the wonderfully challenging job of the branding experts. With millions of other businesses offering most of the same bells and whistles, attracting those consumers to you and your business becomes the overall goal and key to long-term success. Don’t worry, here’s some help:
In addition to remembering what we see, we also remember how we see. Our brains automatically construct bridges amongst our senses which creates the memory. McDonald’s (in their infinite genius) designed a logo that looks perfectly similar to their world famous french fries. So, when most people see the golden arches in passing or pictures, you can almost taste the hot, salted fries… am I right?
Next thing you know, you’re on your way to the nearest Mickey D’s, ordering a number something (because they’re not as good without a burger and drink) and Ronald does it again! How many different images do you see a day? Millions, billions even (thanks to social media). The ones that usually stick are the most unusual or simple. Chevy is a veteran in the automobile industry. While their intricate conglomerate is anything but basic, their logo is. A simple golden cross, quickly noticeable and memorable, has represented this multi-million dollar empire for decades. The simplicity of their logo design has endured the test of time. Now, there aren’t many places you can go where this logo doesn’t hold positive value and reputation.
Not every memory is a good one. No company is perfect, but make sure you’re being remembered for your strengths instead of your weaknesses. We all know what this means. To most, it means great value at an even better price. It means 24/7 access to almost anything a person needs. Over the years, Walmart has done an incredible job of connecting their logo to a strong, reliable brand. This is why they have been a principal in the international retail market.
Logo Begins The Legacy
Just when you thought your logo didn’t matter to your money. These companies realized the pot of gold that supports every rainbow, great Marketing and Branding. A memorable graphic that is noticeably enticing gets your potential consumers interested. A simple design that speaks volumes allows you to infiltrate the market with a head-spinning quickness. Creating exceptional products and services, paired with extraordinary customer service and offering them at an appropriate price all work together to make your logo a the face of a truly successful brand.
So, whether you need a custom logo designed for your business or you’re thinking about revamping your current logo, choosing a company, like us, that knows how important this design is to your future, is extremely important to your business and your bank account.