Congratulations! You’ve created a useful new service or a hot new product, and you’re ready to launch. Before you kick off, make sure you and your business are ready for the increase. An increase in effort, resources, time, and eventually, sales!
One of the most invigorating moments for a business owner is the sprite fear of combustion you feel moments before your new addition launches. You’re overwhelmed with pride because you know how hard you’ve worked to get to this point. Cultivating and cementing your unique brand, encouraging and progressing your team, engaging your target market, not to mention, all the hours of mental and emotional management! Yes, there’s so much to do to prepare for a successful launch. The good news is, when done correctly, your launch can propel your business to the next level.
These are the 3 biggest elements that most of our clients overlook as they launch. Ironically, these are also very vital steps to ensuring your launch a success.
1. Choose your time wisely
Picking the right time to launch your new service or product is pivotal to the reaction and engagement you can expect when you do.
For instance, unveiling a new cosmetic line would be perfect for a holiday launch, while offering a revolutionary money management service could be best introduced during tax time. Basically, line your launch up with the optimal time your consumers will engage. This practice has proven to increase launch success by 40%, in most cases. Just makes sense.
2. Test your new product or service
The secret to ensuring your target loves your new product or service is to ask them.
Sorry for the anticlimactic spoiler, but it’s that simple. Take time to administer a number of consumer tests. Get useful feedback and capture interest from your target market, family/friends, and your industry mentors and influencers. Try surveys, product testers, free giveaways, and simple chats with your mentors to keep you on the track to profit from your launch.
Think of it as a crash test. Sparing some time can save time and money in the future. Most of the time, your product/service isn’t perfect the first time. Running it through some crash testsLaunching a product with the confidence of sales is the only feeling better than launching, alone.
3. Perfect your promotion
I’m sure I don’t have to remind you to promote your launch. If you’re anything like me, you can’t stop sharing, tweeting and telling everyone you know about something that’s going to happen. It may seem mischievous to advertise and promote before your launch date, but quite the contrary. The more the merrier!
It is vital to begin promoting your launch at least 2 months before your launch date. You have to sell the tickets before you can run the show.
The more time you give yourself to promote before you launch the more feedback you’ll experience when you launch. Trying to build a reliable community after you launch becomes a black hole for your time, energy, assets, resources and… money. After 10+ years of small business marketing experience, I can admit that pre-launch promotion is one of my favorite things to do. Building momentum and anticipation, sharing unique value with the world in a new way, and creating a buzz that profits. I’ve found that 2-3 months of strategic pre-launch promotion does the trick.
These are our most successful avenues to boost sales months before a launch. Time has taught us that some strategies work better for specific businesses and some strategies are consistently successful, regardless of the industry. Pick your favorite or try them all. It won’t hurt.
- Sneak Peeks – Periodically release snippets and teasers before your launch. Keep your fans interested and anticipating your launch
- Social Media – Utilize professional ads to target your specific community on platforms like Facebook, Instagram, and Twitter for free!
- Email Marketing – Attract new viewers with compelling opt-ins and keep your community engaged with scheduled emails to drive sales
- Sponsorship – Make lasting connections with your mentors and industry influencers. Ask them to share your story or business with their community
- Promotional Materials – Get your brand and message printed on any number of materials. Some of my favorites are flyers, t-shirts, and magnets (these seem to work best)
- Videos – Add a personal touch to your launch. Record and share videos that introduce you, your brand, and your launch. Consumers respond 60% better to videos and images than any other advertisement method. Seeing the person/people behind the brand encourages consumers to trust you and remain loyal, long-term.
Can’t choose? Need more options? We’d love to share our gems. Contact us!
Perfecting your launch can be stressful yet, very rewarding. when planned and executed correctly, it can increase sales and upgrade your business to a new level, overall. Do your research and don’t hesitate to ask for help when needed.
As always, feel free to reach out to us as well! We’d love to help: Khromatix Solutions – your brand’s best friends